Job Snapshot


Location:
Tokyo
Employment Type:
Contract
Job ID:
532874

Job Summary

Job Summary

Company:
Global Internet Publishing Company

The Role:
We are looking for an experienced, business minded and highly talented marketer to take on this exciting role focused on AR/VR hardware. This role will own retail/channel marketing, online retail executions, in-store marketing programs and customer acquisition in Japan.

We are developing the future of virtual reality and bringing products to consumers that transform entertainment and social experiences. The Channel Marketing team is tasked with growing consumer adoption of our hardware technology and with working with partners to develop this exciting new category.

Responsibilities

  • Create and execute retail marketing programs to drive sales of AR/VR products in Japan such as bundles, promotions and content offers
  • Manage online and in store retail presence to create best in class consumer shopping experiences across Japan
  • Manage performance and engagement marketing campaigns & monitor to optimize the performance (both digital & physical)
  • Work in close conjunction with the Japan Sales team to support his/her objectives and drive the day-to-day execution of all retail marketing activity, track key metrics, improve efficiencies through the marketing mix
  • Develop retail merchandising and branding in store and online to promote the brand and products
  • Support the Sales team to build effective retail partnerships and support them with operational needs around retail programs
  • Support retail expansion into new stores in Japan
  • Ensure effective localization of all marketing assets to support retailers to promote and sell AR/VR products
  • Feedback to HQ local insight into the brand and the value propositions for the product portfolio

Requirements

  • Experienced Channel Marketing specialist who will excel in a fast-paced company with high expectations 
  • 5+ years in marketing role, with a clear record of achievement and success in technology-based consumer marketing
  • Proven knowledge in selling consumer goods within both online and retail capacity with experience of the leading Consumer Electronics retailers
  • A record of excellence leading successful retail marketing programs and go to market planning and execution across online and traditional retail channels
  • Demonstrable experience in planning and managing significant marketing budgets
  • Clear understanding of the retail landscape with expertise in Japan
  • Experience working on bundles, promotions and store merchandising
  • Exceptional communication and presentation skills demonstrating strong business acumen